All services
03
Brand Strategy consulting
The argument underneath everything you make.
Before design there is a decision: who this is for, what it replaces, and why anyone should care. We run the research, the positioning and the narrative work that turns a product into a point of view, then give you the language to hold the line when the pressure to blend in shows up.
Category and audience researchPositioning and messaging architectureNaming and narrative developmentCompetitive and cultural landscapeLaunch and go-to-market framingCategory and audience researchPositioning and messaging architectureNaming and narrative developmentCompetitive and cultural landscapeLaunch and go-to-market framing
Brand StrategySaturationBrand StrategySaturationBrand StrategySaturationBrand StrategySaturation
What you get
- Category and audience research
- Positioning and messaging architecture
- Naming and narrative development
- Competitive and cultural landscape
- Launch and go-to-market framing
Who it’s for
- Teams launching into a crowded category
- Companies whose story changed but whose messaging did not
- Founders who cannot get two people to describe the product the same way
- Anyone about to spend real money on design or media
What skipping it costs
- Design work gets judged on taste instead of fit
- Sales, product and marketing tell three different stories
- You compete on features and end up competing on price
- Every campaign starts from zero