About Saturation, a senior brand consultancy for identity, sound and strategy
Saturation is a brand consultancy built for tech startups and media & entertainment companies, the two industries where attention is the currency and sameness is the default failure mode.
We’re deliberately small and deliberately senior. Every engagement is run by the people who pitched it, which keeps the thinking sharp and the timelines short. We work across identity, sound, strategy and content because those four things fail together when they’re built apart.
Small. Senior.
Loud on purpose.
Interrogate
Research, interviews, and an honest read of the category. We look for the trade-off nobody in your space is willing to name.
Position
A single argument for why you exist, written tightly enough that it survives a hostile room.
Build
Identity, sound, and editorial systems designed together, so the brand holds across every surface it touches.
Hand over
Guidelines, templates and training that let your team keep the standard after the engagement ends.
The team
Two people, both on every project
Different strengths, one full board.
Chelsea covers design and craft, Connor covers sound, research and production. Overlaid, the two shapes fill the whole chart, which is why every project gets both of us.
- Chelsea Kropp
- Connor North